Monday, May 9, 2011

Reddit and Free Marketing Classes

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I've been noodling quite a bit on reddit lately. For those poor souls who have yet to experience the magic, Reddit is a media aggregator. People submit news stories, ideas, opinions, links, whatever, and reddit members can decide whether or not they want to upvote/downvote the story. The higher the upvote/downvote ratio, the higher up on the front page it shows. They give you "karma points" that is essentially your running balance of upvotes-downvotes. Obv I thought I could be a boss and get a lot of karma points pretty quickly since I surf the web all day and have an endless stream of cool links to put up. Too bad I wasn't as cool as I thought I was and my links would get downvoted faster than my ego.

I started wondering what it was about the links that made the front page that made them get there. The links are no doubt interesting, but they aren't THAT interesting. To avoid making a whole goddamn training montage out of this, I saw what other people were doing and realized that a good deal of a links success had to do with the description tied to the link. Make it direct, clear, and enticing, and bam you're going to get people to see it and want to check it out ---- > upvotes follow (unfortunate how important the how is for people to understand the why).

Which led me to my next idea, which is that people taking marketing classes should really just focus on making baller reddit profiles. Or maybe instructors could use reddit performance to grade the students somehow. I understand why the learning format of yester-year may have precluded real-world experience, however now there is an insane amount of wealth of micro-opportunity out there to apply learned skills to. Come on skoo system, the world's awaitin. Just coz you have sucked for awhile and don't have any money doesn't mean you have to keep sucking or that you need more money. I have faith, children are our future and all that shit.

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